The Hello Kitty 50th ~ Happy Anniversary ★ ~ collection features an enchanting lineup of Hello Kitty-themed items across all eight prize tiers, from the Special Prize to the G Prize. This series takes you on a nostalgic journey through Hello Kitty’s history, from her debut in 1974 to 2024, now is available at Project KE.

-Special Prize: BIG! Hello Kitty Plush Toy

A delightful 40 cm tall plush featuring the 50th anniversary logo embroidered on its feet. Presented in an adorable box styled like a health check-up scene, this exclusive item is the perfect anniversary keepsake.

-A Prize: Figures (15 designs)

A 3D tribute to 15 iconic Hello Kitty designs from the past, each figure comes in charming packaging inspired by vintage artwork—perfect for collectors.

-B Prize: Face Charms (5 designs)

Soft, fluffy Hello Kitty mascots to adorn your bag and accompany you wherever you go.

-C Prize: Tote Bags (3 designs)

Stylish and practical A4-sized bags in three unique patterns, ideal for everyday use.

-D Prize: Flat Pouches (6 designs)

Featuring sweet baby Hello Kitty and Dear Daniel designs, these pouches are irresistibly cute.

-E Prize: Acrylic Charms (12 designs)

Brighten your day with these cheerful and portable Hello Kitty charms.

-F Prize: Can Badge Sets (8 designs)

Collectible sets of two vibrant can badges showcasing iconic Hello Kitty art.

-G Prize: Sticker Sets (6 designs)

Each set includes five die-cut stickers bursting with adorable Hello Kitty charm.

-LAST Prize:

The final lottery winner will receive an exclusive figure, over 38 cm tall, with unique designs depending on the retailer. At Seven-Eleven, it’s the BIG! Hello Kitty Sitting Figure, a faithful recreation of the original Hello Kitty artwork from 1974.